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Wednesday
Jun012011

Why Do SMEs in Asia Stick With Big Agencies? 

We’ve seen it time and time again: small clients marketing in Asia getting half service from their supposedly "full service" agencies.

Expensive, slow, unresponsive, and unimaginative are the complaints we hear often from our Asia marketing network.

So why do so many small clients stick with their big agency when they could be working with a smaller, nimbler, cheaper and probably much faster alternative?

In short a creative team that is a much better fit, and more suited to their business and marketing needs.

Is it ego? A desire to run with the big boys in Asian marketing? Or perhaps it’s a masochistic desire to be treated badly?

We’ve seen it so many times and yet it still remains a mystery.

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