The Naïve Blog

Welcome to the Naïve Advertising Asia Blog / Marketing Asia Blog.

From time to time we'll be posting our very own biased, opinionated, partisan comments from the front lines of advertising in Asia. Be sure to drop by to catch the latest breaking news stories as we gradually become aware of them. Or subcribe to our RSS feeds below, if you prefer.

Search our site

« With Asia’s staff churn problem set to worsen, is it finally time for a new model? | Main | dove turns black women into white women. »

Why Do SMEs in Asia Stick With Big Agencies? 

We’ve seen it time and time again: small clients marketing in Asia getting half service from their supposedly "full service" agencies.

Expensive, slow, unresponsive, and unimaginative are the complaints we hear often from our Asia marketing network.

So why do so many small clients stick with their big agency when they could be working with a smaller, nimbler, cheaper and probably much faster alternative?

In short a creative team that is a much better fit, and more suited to their business and marketing needs.

Is it ego? A desire to run with the big boys in Asian marketing? Or perhaps it’s a masochistic desire to be treated badly?

We’ve seen it so many times and yet it still remains a mystery.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>