Recent Work

Tourism Authority of Thailand print campaign

Singapore Grand Prix TVC

Pond's "Love Stories" Case Study

Pond's "7 Days to Love" TV Campaign

Pond's "Love Conquers All" Webisodes

Pond's "The Diary" TV Campaign

Pond's "The Diary" Print Campaign

Pond's Anti-Spot Serum TVC

older work
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Pond's Flawless White "7 Days to Love" (2008)

Designed to appeal to young Asian women, this mini-drama series follows the fate of a young woman who faces an emotional dilemma when her boyfriend returns from abroad with another, prettier woman.

The four-part series has captivated audiences across the region as they follow her sometimes painful journey from despair though to acceptance, self-assurance and finally true love.

The campaign represents a new direction for skin-care advertising in Asia which is dominated by traditional glossy imagery or celebrity endorsement.

Watch all four episodes here...

Following its commercial success across Asia the campaign was rolled out globally and adapted for various markets and skin-care products. This included a "Bollywood" version for India, featuring ex Miss World Priyanka Chopra and superstar Saif Ali Khan...