naive on location in cape town
Monday, March 1, 2010 at 11:39AM
naive editor in Naive News, Pond's, Unilever, advertising asia, advertising in asia, asia marketing, asian marketing, beauty advertising, creative marketing, film production, marketing asia, marketing in asia, marketing to asia

Naive was recently spotted on location in Cape Town, filming the South African adaptation of their  most recent love story for Pond's titled "The Diary".

Directed by Vadim Jean from The Mob in London, the campaign was shot in and around some of Cape Town's spectacular locations, including Camps Bay for the finale (pictured here).

Fortunately, the shoot was not too gruelling, and the Naive team also had some time to take in the sights of Cape Town, and to sample some of the delicious local wines. Why can't all shoots be this pleasant?

Many thanks to The Mob and Orang Films of Cape Town for a great job, and for taking such good care of us. We'll definitely be back!

Article originally appeared on The Naive Network (
See website for complete article licensing information.