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The Naïve Network is an Independent Creative Network specialising in marketing to Asia.

With a diverse range of talent, experience and skills we create communication ideas, experiences, and digital content to help clients who are marketing in Asia and advertising in Asia.

Our creative team helps clients communicate their Asian marketing stories across various media platforms, helping to grow brands and improve value.

Utilising creative marketing techniques we take a totally integrated, media-neutral approach to help clients reach their target audience with the right message.

And offer an experienced team of Asian-based experts to help clients solve their Asia marketing problems.

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Thursday
Jul292010

Naive completes third episodic love story campaign for Pond’s and Ogilvy.

Now rolling out across Asia, Latin America and Africa is the third episodic love story "The Diary" created for Pond's.

The pan-Asian version was produced by Phenomena Films Bangkok and once again it’s a story of love and deception that’s designed to tug at the heartstrings and take consumers on an emotional journey. Featuring Thai/German heartthrob, Max Malchartzeck, the campaign is running on-air, online, and in social media, allowing consumers to share their own love story moments and feelings through their on-line "love diaries".

The pan-African version was produced by Mob Films and shot on location in Cape Town by well known UK features director Vadim Jean and posted at Prime Focus in London. It’s the first time that Naïve have shot using HD digital for a cosmetic skin product and we were slightly nervous going into the project. But the end result was, much to our relief, stunning.

Watch all four episodes here...

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