Naive completes third episodic love story campaign for Pond’s and Ogilvy.
Thursday, July 29, 2010 at 10:43AM
naive editor in Naive News, Pond's, Unilever, advertising asia, advertising in asia, asia marketing, asian marketing, beauty advertising, creative marketing, marketing asia, marketing in asia, marketing to asia

Now rolling out across Asia, Latin America and Africa is the third episodic love story "The Diary" created for Pond's.

The pan-Asian version was produced by Phenomena Films Bangkok and once again it’s a story of love and deception that’s designed to tug at the heartstrings and take consumers on an emotional journey. Featuring Thai/German heartthrob, Max Malchartzeck, the campaign is running on-air, online, and in social media, allowing consumers to share their own love story moments and feelings through their on-line "love diaries".

The pan-African version was produced by Mob Films and shot on location in Cape Town by well known UK features director Vadim Jean and posted at Prime Focus in London. It’s the first time that Naïve have shot using HD digital for a cosmetic skin product and we were slightly nervous going into the project. But the end result was, much to our relief, stunning.

Watch all four episodes here...

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