About us

The Naïve Network is an Independent Creative Network specialising in marketing to Asia.

With a diverse range of talent, experience and skills we create communication ideas, experiences, and digital content to help clients who are marketing in Asia and advertising in Asia.

Our creative team helps clients communicate their Asian marketing stories across various media platforms, helping to grow brands and improve value.

Utilising creative marketing techniques we take a totally integrated, media-neutral approach to help clients reach their target audience with the right message.

And offer an experienced team of Asian-based experts to help clients solve their Asia marketing problems.

Client log-in

naïve tweets
Search our site

« Pond’s “Love Stories” Campaign Case Study | Main | We’re Looking for a Digital Partner »

Singapore Grand Prix “Get Ready to Race”

Naïve were recently appointed by the Singapore Grand Prix to produce a 30-second TV commercial designed to promote the world's only F1 night race.

As the key objective was to appeal to people who lie outside of F1’s core fan base we decided to eschew the normal racing imagery and instead take a light hearted look at how F1 fever is gripping Singapore as the race approaches.

The TVC features two ladies who, overwhelmed by Grand Prix fever, decide to stage their own race in the local supermarket. Produced by Masion Films Thailand, and directed by K. Supavish the commercial will run in markets across Asia and is part of the Singapore Grand Prix’s extensive marketing program.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

Although I tend to believe race car enthusiasts may be highly attracted to brilliant race car imagery I still find this spot amusing and well made. It taps into the competetive spirit of the
Singaporeans. Way to go. cheers/t.

September 9, 2010 | Unregistered Commentertore claesson

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>