Singapore Grand Prix “Get Ready to Race”
Friday, August 13, 2010 at 3:49PM
naive editor in Naive News, advertising asia, advertising in asia, asia marketing, asian marketing, creative marketing, creative team, marketing asia, marketing in asia, marketing to asia, singapore f1, singapore grand prix

Naïve were recently appointed by the Singapore Grand Prix to produce a 30-second TV commercial designed to promote the world's only F1 night race.

As the key objective was to appeal to people who lie outside of F1’s core fan base we decided to eschew the normal racing imagery and instead take a light hearted look at how F1 fever is gripping Singapore as the race approaches.

The TVC features two ladies who, overwhelmed by Grand Prix fever, decide to stage their own race in the local supermarket. Produced by Masion Films Thailand, and directed by K. Supavish the commercial will run in markets across Asia and is part of the Singapore Grand Prix’s extensive marketing program.

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