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The Naïve Network is an Independent Creative Network specialising in marketing to Asia.

With a diverse range of talent, experience and skills we create communication ideas, experiences, and digital content to help clients who are marketing in Asia and advertising in Asia.

Our creative team helps clients communicate their Asian marketing stories across various media platforms, helping to grow brands and improve value.

Utilising creative marketing techniques we take a totally integrated, media-neutral approach to help clients reach their target audience with the right message.

And offer an experienced team of Asian-based experts to help clients solve their Asia marketing problems.

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Wednesday
Feb202013

Will agencies shed their skins in the Year of the Snake?

As we slither quietly into the Year of the Snake it is beginning to look like our independent, collaborative creative model is being increasingly adopted by big agencies struggling to meet their client needs.

In recent months we have worked on 2 big international pitches, as well as number of local projects, where our agency partner was actively seeking a new perspective; one that sits outside of, and apart from the agency culture.

Entrenched interests and bureaucratic structures have in the past held back those who wanted to seek alternatives to the top-down "cubicle" model, but it does look as if – driven by necessity – the BIG agencies in Asia are finally realising that the future is going to require quite a different creative approach.

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