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The Naïve Network is an Independent Creative Network specialising in marketing to Asia.

With a diverse range of talent, experience and skills we create communication ideas, experiences, and digital content to help clients who are marketing in Asia and advertising in Asia.

Our creative team helps clients communicate their Asian marketing stories across various media platforms, helping to grow brands and improve value.

Utilising creative marketing techniques we take a totally integrated, media-neutral approach to help clients reach their target audience with the right message.

And offer an experienced team of Asian-based experts to help clients solve their Asia marketing problems.

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Entries in beauty advertising (4)


Pond’s “Love Stories” Campaign Case Study

Our episodic love story campaign for Ogilvy & Pond's Flawless White has now completed its 3rd season, with much success around the world. This short video showcases the entire campaign over the 3 years it has now been running.


Naive completes third episodic love story campaign for Pond’s and Ogilvy.

Now rolling out across Asia, Latin America and Africa is the third episodic love story "The Diary" created for Pond's.

The pan-Asian version was produced by Phenomena Films Bangkok and once again it’s a story of love and deception that’s designed to tug at the heartstrings and take consumers on an emotional journey. Featuring Thai/German heartthrob, Max Malchartzeck, the campaign is running on-air, online, and in social media, allowing consumers to share their own love story moments and feelings through their on-line "love diaries".

The pan-African version was produced by Mob Films and shot on location in Cape Town by well known UK features director Vadim Jean and posted at Prime Focus in London. It’s the first time that Naïve have shot using HD digital for a cosmetic skin product and we were slightly nervous going into the project. But the end result was, much to our relief, stunning.

Watch all four episodes here...


naive on location in cape town

Naive was recently spotted on location in Cape Town, filming the South African adaptation of their  most recent love story for Pond's titled "The Diary".

Directed by Vadim Jean from The Mob in London, the campaign was shot in and around some of Cape Town's spectacular locations, including Camps Bay for the finale (pictured here).

Fortunately, the shoot was not too gruelling, and the Naive team also had some time to take in the sights of Cape Town, and to sample some of the delicious local wines. Why can't all shoots be this pleasant?

Many thanks to The Mob and Orang Films of Cape Town for a great job, and for taking such good care of us. We'll definitely be back!


Naïve nears completion of third instalment of Pond’s Flawless White love story

The Naïve Network is in the final post-production stages of their latest campaign for Pond's Flawless White.

Working once again with Phenomena Films legendary director, Satit Kalawantavanich, the filming took place in various derelict locations in and around Bangkok.

The campaign, which rolls out in December will run in Thailand, Indonesia, Philippines, Vietnam, China, India, Latin America and Africa, which means up to a billion women may get to see it! We just hope they like it.

Stay tuned for the first episode of what we hope will be another hugely successful campaign for Pond's.