Our episodic love story campaign for Ogilvy & Pond's Flawless White has now completed its 3rd season, with much success around the world. This short video showcases the entire campaign over the 3 years it has now been running.
Entries in creative marketing (5)
Naïve were recently appointed by the Singapore Grand Prix to produce a 30-second TV commercial designed to promote the world's only F1 night race.
As the key objective was to appeal to people who lie outside of F1’s core fan base we decided to eschew the normal racing imagery and instead take a light hearted look at how F1 fever is gripping Singapore as the race approaches.
The TVC features two ladies who, overwhelmed by Grand Prix fever, decide to stage their own race in the local supermarket. Produced by Masion Films Thailand, and directed by K. Supavish the commercial will run in markets across Asia and is part of the Singapore Grand Prix’s extensive marketing program.
Now rolling out across Asia, Latin America and Africa is the third episodic love story "The Diary" created for Pond's.
The pan-Asian version was produced by Phenomena Films Bangkok and once again it’s a story of love and deception that’s designed to tug at the heartstrings and take consumers on an emotional journey. Featuring Thai/German heartthrob, Max Malchartzeck, the campaign is running on-air, online, and in social media, allowing consumers to share their own love story moments and feelings through their on-line "love diaries".
The pan-African version was produced by Mob Films and shot on location in Cape Town by well known UK features director Vadim Jean and posted at Prime Focus in London. It’s the first time that Naïve have shot using HD digital for a cosmetic skin product and we were slightly nervous going into the project. But the end result was, much to our relief, stunning.
Watch all four episodes here...
Directed by Vadim Jean from The Mob in London, the campaign was shot in and around some of Cape Town's spectacular locations, including Camps Bay for the finale (pictured here).
Fortunately, the shoot was not too gruelling, and the Naive team also had some time to take in the sights of Cape Town, and to sample some of the delicious local wines. Why can't all shoots be this pleasant?
Many thanks to The Mob and Orang Films of Cape Town for a great job, and for taking such good care of us. We'll definitely be back!
Working once again with Phenomena Films legendary director, Satit Kalawantavanich, the filming took place in various derelict locations in and around Bangkok.
The campaign, which rolls out in December will run in Thailand, Indonesia, Philippines, Vietnam, China, India, Latin America and Africa, which means up to a billion women may get to see it! We just hope they like it.
Stay tuned for the first episode of what we hope will be another hugely successful campaign for Pond's.