About us

The Naïve Network is an Independent Creative Network specialising in marketing to Asia.

With a diverse range of talent, experience and skills we create communication ideas, experiences, and digital content to help clients who are marketing in Asia and advertising in Asia.

Our creative team helps clients communicate their Asian marketing stories across various media platforms, helping to grow brands and improve value.

Utilising creative marketing techniques we take a totally integrated, media-neutral approach to help clients reach their target audience with the right message.

And offer an experienced team of Asian-based experts to help clients solve their Asia marketing problems.

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Pond’s “Love Stories” Campaign Case Study

Our episodic love story campaign for Ogilvy & Pond's Flawless White has now completed its 3rd season, with much success around the world. This short video showcases the entire campaign over the 3 years it has now been running.


Singapore Grand Prix “Get Ready to Race”

Naïve were recently appointed by the Singapore Grand Prix to produce a 30-second TV commercial designed to promote the world's only F1 night race.

As the key objective was to appeal to people who lie outside of F1’s core fan base we decided to eschew the normal racing imagery and instead take a light hearted look at how F1 fever is gripping Singapore as the race approaches.

The TVC features two ladies who, overwhelmed by Grand Prix fever, decide to stage their own race in the local supermarket. Produced by Masion Films Thailand, and directed by K. Supavish the commercial will run in markets across Asia and is part of the Singapore Grand Prix’s extensive marketing program.


We’re Looking for a Digital Partner

The Naïve Network is looking for a partner with expertise and experience in the world of digital media. This is to help us execute some of our ideas for clients across different media platforms and to help us develop digital strategies.

At the same time you are looking for a creative partner who can bring strong conceptual and creative skills to your business.

Ideally, like us, you are a small company with big ambitions looking to collaborate with others to develop new ideas.

Alternatively you may be an individual with experience in this area who’s looking for a creative partner and wants to work in more flexible and rewarding way.

If you are either of these we’d like to hear from you.