The founding partners Ian Thomson & Evan Burford, represent a combined 40 years experience in the advertising industry in Asia and have worked in Singapore, Thailand, Hong Kong, India and China.

They have held senior positions with advertising agencies such as Ogilvy & Mather, Saatchi & Saatchi and DDB. Together they have worked on 76 of the leading brands in Asia, for a total of 67 blue chip companies, in over 40 advertising categories.

The companies they have worked with in the region include; Singapore Airlines, Mercedes Benz, Unilever, Proctor & Gamble, Nestle, Carlsberg, American Express and Seimens.