Pond's
Flawless White - 7 Days to Love
Developed through Ogilvy Asia Pacific,
this launch of a new Pond’s skincare range goes beyond
traditional advertising and into the realm of pure entertainment.
Designed to appeal to young Asian women, this mini-drama
series follows the fate of a young woman who faces an emotional
dilemma when her boyfriend returns from abroad with another,
prettier woman. The 5-part series has captivated audiences
across the region as they follow her sometimes painful
journey from despair though to acceptance, self-assurance
and finally true love.
The campaign represents a new direction for skin-care advertising
in Asia which is dominated by traditional glossy imagery
or celebrity endorsement.
Click here to
watch the campaign.
Pond's Flawless White - Anti
Spot Serum
The brief for this skin care TV commercial was to deliver a
purely functional message in an entertaining and arresting way. The stylish,
contemporary look involved over 80 costume and make-up changes each filmed
independently.
This commercial was recently recognised for its outstanding
production values at the international Phoenix Awards.
Click here to watch the
ad.
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