Campaign case study
Our episodic love story campaign for Ogilvy & Pond's Flawless White has now completed its 3rd season, with much success around the world. This short video showcases the entire campaign over the 3 years it has now been running.
7 Days to Love (2008)
Designed to appeal to young Asian women, this mini-drama series follows the fate of a young woman who faces an emotional dilemma when her boyfriend returns from abroad with another, prettier woman.
The four-part series has captivated audiences across the region as they follow her sometimes painful journey from despair though to acceptance, self-assurance and finally true love.
The campaign represents a new direction for skin-care advertising in Asia which is dominated by traditional glossy imagery or celebrity endorsement.
Kabhi Kabhi Pyar Mein (2008)
Following its commercial success across Asia the "7 Days to Love" was rolled out globally and adapted for various markets and skin-care products. This included a "Bollywood" version for India, featuring ex Miss World Priyanka Chopra and superstar Saif Ali Khan.
Love Conquers All (2009)
Following the success of "7 Days to Love", the original Pond's love story, The Naïve Network were asked to write a sequel and the subsequent "Love Conquers All" production became one of the biggest undertaken by Unilever Asia.
The campaign ran as as a series of 45 & 60 second TVCs in a number of markets but was also produced as long-form webisodes that had a more cinematic feel and could by downloaded or viewed on YouTube.
A poster campaign supported the TV episodes.
The Diary (2010)
If the success of a campaign can be measured by its longevity then the Pond’s "love story" series is surely a winner. The third story "The Diary" is now capturing hearts across Asia, just like the earlier campaigns "Love Conquers All" & "7 Days to Love". It is positive proof that brands can excite and inspire consumers through storytelling.
A series of posters supported the TV campaign.