Just when you thought nothing was deader than the advertising jingle, up pops a Cannes Grand Prix winner that Don Draper would be proud of.
Dumb Ways to Die has proved that there's life left in this ancient advertising form.
And if the praise being lavished on this particular campaign (not to mention the 52 million YouTube views) is anything to go by it's a form that's possibly about to make a big comeback.
Of course nothing is really new in this world, and it's good to see a tried and trusted technique being revived.
The only difference may be that today, Don Draper wannabes probably have to add a bit of digital sugar coating to sell such antediluvian concepts. So a jingle with a great bit of animation becomes a viral-video, linked to multi-platform digital media content, resulting in multi-touch-point engagement.
Are we jealous? You bet.
And we hope the trend continues.
Who knows, next year we may even see the return of the print ad with body copy!